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Shakib Khan
Jun 11, 2022
In Welcome to the Forum
Snap announced plans to open a Coinbase User List Creator Marketplace that seeks to connect creators on the platform with advertisers at the IAB NewFronts on Wednesday. Later this month, a select group of AR creators will be available to advertisers Coinbase User List through 2021, with the marketplace expanding in early 2022 to include all Snap creators. In a separate NewFronts presentation, Twitter announced a slate of video content from NBCUniversal, Billboard and Riot Games, among others. The company also highlighted a new pre-roll offering called Curated Categories that lets advertisers run ads before health and wellness, Esports, gaming, and women in sports Coinbase User List and gaming categories. The new video content and ad offerings from both Snap and Twitter seek to connect marketers with the platforms’ increasingly video-first audiences. More than 400 Coinbase User List million people watched shows on Snapchat last year, including over 90% of the U.S. Gen Z population, per details emailed to Marketing Dive. Meanwhile, Twitter saw a 34% year-over-year increase in video viewing on the platform, according to its presentation. A trend that accelerated during the pandemic. Other News Fronts-related developments include the ramp up of ad-supported video on demand (AVOD), YouTube’s focus on content curation and the significant growth of Amazon’s OTT Coinbase User List reach. Snap’s Creator Marketplace seeks to connect advertisers with its 280 million-strong user base, starting with the 200 million users who engage with AR every day, per the company. In 2022, the offering will extend to Lens Creators, Lens Developers, Lens Partners and Snap Stars, giving advertisers more avenues to engage with young consumers on the platform. The company also announced nine new Snap Originals that will premiere this year,
Snap, Twitter introduce Coinbase User List content media
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Shakib Khan

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