It's an issue that's more likely to affect brands working in smaller geographies or targeting smaller populations. If you notice that you're consistently spending more time, budget, and manpower on improving your content efforts, but only seeing buy email list nominal growth despite fantastic engagement metrics, you'll need to perhaps explore expanding your target market. A new competition has entered the field Everything in content marketing is fine, until a new competitor enters your space and undermines your buy email list balance. Sudden drops in SERPs served or jumps in paid search and programmatic spend may indicate that you have a new competitive force eating away at your target audience. Any of these drivers will make it difficult to continue growing an audience. You may choose to put more effort and expense into your engine as returns continue to decline. But a much more effective and less expensive approach is to proactively seek out new audience opportunities through your marketing buy email list processes. usual content. Passive understanding, active pursuit People crowd in a street to take photos with phones Image credit: Yolanda Sun Whether you've spotted early audience warning signs or are just looking to be proactive about growing your audience, there are a number of passive and active tactics your team can incorporate into your regular content planning.