Aug 03, 2022
In Welcome to the Forum
There is a game between domestic digital advertising alliances in integrating traffic, which is good for developers, and how to find an advertising alliance that matches their own needs, only the right one is the best. At present, the major advertising alliances have different core advantages. For example, most of the active webmasters of Baidu Advertising Alliance are PC-side and local merchants in Baidu APP, and the links are search advertisers who prefer; Taobao Advertising Alliance and Alimama’s basic disk He is the owner of an e-commerce brand and an online shop owner; the pangolin developer platform of the word jump department and Tencent Youlianghui are mainly for mobile developers. Of course, advertising alliances are more than just a competition of traffic scale. The core competitiveness is whether they can help enterprises and developers to achieve a platform between growth and monetization, commercialization and b2b data experience. This requires advertising alliances to strengthen their own platform services. Ability, embodied in: Provide sufficient incentives for developers, such as implementing stepped incentives and cashbacks, advertising rewards for major sales nodes; even subsidizing the excess part with better effects, etc., to ensure the effectiveness of advertisers. Enhance the data connection between purchase volume and realization, build a full-link advertising data analysis tool, make the digital advertising process more precise, and optimize and adjust the delivery based on feedback. Strengthen the review and management of advertising experience, and combine artificial intelligence algorithms to make advertising works scene-based, and advertising works are presented to the precise needs of people, and at the same time more exquisite and interactive scenes. To provide different levels of in-depth services for advertisers of different delivery levels, polishing and communication with Party A and delivery channels will help long-term industry cooperation.