Apr 12, 2022
In Welcome to the Forum
Keep making the world buy email databasea better place.” - dineaesthetics How to Build a Sustainable Ally Program EveryQueer CEO and diversity and inclusion consultant Meg Ten Eyck said brands can create positive and lasting change through buy email database internal employee efforts, collaboration with influencers, and broader marketing programs. Start with internal changes Company values start within an organization and spread to a wider buy email database audience, so it's important to start with your closest community first—your employees. Provide LGBTQIA+ specific diversity and inclusion training to your employees. Hire LGBTQIA+ people at all levels of buy email database your business. Develop an anti-discrimination policy that includes sexual orientation, gender identity, and expression. Create an employee resource group for LGBTQIA+ people. Make sure your buy email database employee benefits package includes the needs of LGBTQIA+ families. Make sure your health insurance benefits cover transgender medical expenses. Partnering with LGBTQIA+ to identify influencers According to EveryQueer, influencers play an important role in the LGBTQIA+ community buy email database because they are "creating, curating and distributing information" to build and maintain the community. Since influencers are such an important buy email database part of a brand's community, it's important to make sure you're intentionally partnering with them. Seek honest feedback on how your company is doing better - and pay them fairly! Build deep relationships buy email database for true reps Check with your influencers to find out what their local community cares about Don't just work with them on LGBTQIA+ issues. Ask for their input and participation in all types of influencer marketing conversations. “Influencers fill a market void created by a lack of diverse buy email database representation. Queer influencers aren’t just changing the internet game — they’re changing our communities.” - everyqueer Improve inclusive marketing efforts Working with influencers is just the first step in supporting marginalized communities.