Virality is great. But high-quality virality is better. So don't be viral just to be viral. Benefit is always the highest good. Now it's your turn: write a viral hit.What to do when your great blog post doesn't get attention Vladislav Melnik VON VLADISLAV MELNIK 61 COMMENT Do you know that? You've spent hours researching, writing, and formatting. You're now thinking that you can just hit the publish button and sit back. Build it and they will come, right? Incorrect. Because then what happens? Nobody comes. That's about the worst thing you can do. Especially if you are just starting out with your blog business.
The hard work is yet to come: you need to promote your blog post! Social Triggers' Derek Halpern also has an 80/20 rule for this : 80% promote. 20% create. OK. That might be a little harsh. But 50/50 should already be in it. Let's take a closer look. Why you need to spend 50% of your time promoting If you Israel phone number list write a blog post and you reach 100 people, there are always 1,000 more people you can help with your post. So reaching those 1,000 more people is a lot smarter than writing a new blog post. The guys and gals at HubSpot always apply this rule, too. If it took them 10 hours to create, they spend 10 more hours promoting.
That's exactly how it has to be. You also have to develop this “promoter mindset”. But before you can start promoting, your post must meet one important requirement. a problem Seth Godin once wrote : Nobody will read your blog unless there is something in it for them. All this promoting won't do you any good if your blog post isn't of high quality . I mean, then why would you even promote it in the first place? But when is your content high quality? If he … solves a problem . has a strong and unique voice. is formatted in an interesting and reader-friendly way . Also, the beauty of quality content is that influential people look smart when they share your content with their audience. Win win for everyone.