This article mainly compares and analyzes the animation channels of iQiyi, Tencent Video and Youku from the perspective of market and user experience. Differential advantage. article frame 1. Competitive product information 1.1 Selection of competing products iQIYI: v10.3.5 Tencent Video: v6.9.5.18490 Youku: v7.6.11 1.2 Basic information According to the timeline, the historical information on the development of iQIYI, Tencent Video and Youku animation channels, as well as the layout of the animation industry of the companies affiliated to the three platforms, is compiled. Different from iQiyi and Youku, Tencent Video is only an online video playback channel and product under Tencent, and the layout of the animation industry is mainly carried out through Penguin
Films or animation-related business departments. The information collected here is as close as possible to Tencent Video Animation. Channel related. In addition, it is worth mentioning that after iQIYI went public in March 2018, Baidu is still the holding company of iQIYI, with a shareholding ratio of 69.6%, but iQIYI is independent of Baidu in terms of management and phone number list operation. It will only cooperate with Baidu in AI technology, smart devices, data, content and other fields, so the layout of the animation industry is also independently dominated by iQiyi. Youku officially became a wholly-owned subsidiary of Alibaba in April 2016. It is responsible for improving the ecological chain of Alibaba's entertainment industry. Every move in the video business (including animation) has to consider Alibaba's overall business planning, and cannot be completely independent. . IQIYI The animation channel
was launched 4 years later than Youku in 2010; Online comics, light novels, IP adaptation of animation; Anime Carnival, Hatsune Miku concert; Released "Sky Project", "Morning Star Project" and "Light Spring Alliance", and launched an open content platform; Investments in companies such as Fanfan Animation. Tencent Video The animation channel was launched (2011) 5 years later than Youku and 1 year later than iQiyi; Online comics, novels, IP adaptation animation; online comic animation; National Comics concert; Launched the strategy of "Youth Guoman Theater"; established the "Juxing Fund" and released the "Baifan Plan"; launched an open content platform; Investment in companies such as Bilibili. Youku The earliest online time of animation channel (2006); Online comics, IP adaptation of animation; Released "100 million yuan animation venture capital plan", "Youhe plan",