Marketers often spend their efforts, resources, and budgets developing an phone number list only to move on once the landing page is live. Your phone number list could be the next breakthrough, Content Marketing Award-winning, major movie production, but without promotion, no one will click, download, read, or see it.
Good phone number list promotion touches all phases phone number list of the sales funnel and requires the involvement of multiple teams within your organization. A collaborative, planned approach to promoting phone number list not only generates leads, but also grabs the attention phone number list of your best prospects.
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Your top-of-funnel efforts are likely casting a wide net. You know some information about that audience so you can target accurately, but you don't know it phone number list as well as you know your best customer. Therefore, this is the place to slice and cut your promotion the most. People digest content in different ways. The phone number list more you cut it out and share it, the more e-book buzz you will create.
Try these tactics, making sure the phone number list is still the call to action:
Turn each chapter into a blog post phone number list on your business blog.
Record someone on your team reading the phone number list and play it as an audiobook.
Host a webinar with the author, thought leaders or brands.
Create an infographic with tips, tricks, or quotes from the e-book.
Tweet with quotes, stats, or tips from the phone number list.
Organize a Twitter discussion on the subject.
Post Snaps and Instagram Stories with featured quotes or tips.
Reach out to influencers and ask them to share it (give them an exclusive preview for even more exposure or buzz).
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If you're generating a thought leadership, top-of-funnel phone number list , you might think your promotional efforts stop at the top of the funnel. This is not the case. Other departments and audiences can benefit from your e-book, which will ultimately lead to revenue for your organization, which should also be an end goal for you.
The middle of the funnel is where you get existing leads to raise their hands and get closer phone number list to the sale. This is probably the hardest part of a marketer's job. If you have great content and strong reach, it's not hard to get net new leads into your database. A simple download is all you need to start the process. However, getting those leads phone number list to commit to a free demo or trial requires more work. Your e-book can help you.