And SEO is only part of what lies under that umbrella: the search optimization chunk, which is the meaning of SEO itself. Content Marketing vs SEO: One and the Same? Businesses simply cannot ignore the big picture of content and inbound marketing, along with SEO as a whole, if they want an effective online presence today. Yes, you should optimize your content for Google if you want Google to find your content. But it's not just about keywords – or SEO as a single concept – anymore. For all marketers, content marketing should be at the center of their investment for online exposure that will deliver real results. So how and why has SEO become an integral part of content and inbound marketing as a whole? Let's go. Advertising Continue reading below Reason.
Overview The best way to start discovering how SEO is an integrated piece of the overall content and inbound marketing puzzle is to look at the definitions of these three things (content marketing, inbound marketing, and SEO). Hubspot: Inbound marketing is about creating and sharing content with the world. By creating content specifically designed to attract your dream Raster to Vector Conversion customers, inbound traffic draws qualified prospects into your business and keeps them coming back for more. Search Engine Land: SEO stands for search engine optimization. It's about driving traffic from free, organic, editorial or natural search results on search engines. Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately drive profitable customer action.
Content marketing and inbound marketing are synonymous: they include the approach of creating the best content relevant to your audience, consistently, which then generates ROI and attracts customers from your audience. Advertising Continue reading below SEO is the process of getting traffic from Google. If we were in a time when the web was a baby, you could get away with just having a presence on Google. But today the web is an impatient, partying adult: you're in a sea of content. You need to do more than just be present. You have to stand out in the sea. And content marketing is the big picture that gives you the real blueprint for getting there. Reason 2: Optimize for more channels Here's a simple fact: your readers don't just come from Google anymore.