You must be in good standing, and you must have an account that is in an industry or sub-industry that has been approved. You can see if you have the option via the 'Extensions' tab in your Google Ads account, see the screenshot below for clarification. As soon as you can click on 'Image extension', you can get started with the design. Setting up the extensions is not difficult, but you must take into account the guidelines that Google sets for this. It is recommended to use good quality images that are relevant and tell something about the product or service that the user is looking for your website.
In addition, it is wise to think about what kind of images you want to show. campaigns that are related to, for example, a product or service. So think about an things Singapore phone number list to image related to this in order to create an ad that is completely focused on what the user is looking for. How do you rate the extension? As soon as the extension is live, you need to give it some time to get a good picture. allow some time to have enough data to draw conclusions from it. In my opinion, the extension is supportive in increasing the chance of a click to the website.
That is why you should not judge the extension on, for example, conversions. What is an interesting KPI to look at is the CTR. The CTR for extensions indicates how many times an ad was clicked when the extension was displayed. You can then compare this with other extensions that may also be linked to your campaign. In addition to assessing the extension in comparison to other extensions, it is also interesting to see how the CTR has developed on mobile, because that is where the image extension is mainly shown. I myself have also used the image extension – where possible – with customers.