An still other even more connected Intermarchés have geolocation sensors , to be able to offer their customers directly in their app special reductions and oriented just at the right time... Capturing and collecting data on its customers thanks to digital is an inevitable gateway today if we want to be able to face competition, especially from e-commerce. Data is the key, as is good management of its e-reputation if a brand wants to be able to retain ever more customers, by seeking to meet their expectations. Intermarché has seized the opportunity, since its Facebook.
Twitter pages are lively, and invite themselves into the daily lives of its consumers with recipe ideas, contests and special operations. Communication adapted to its fax list producer-retailer image Formerly at Publicis and today with the agency Romance, the brand multiplies spots and special operations, always with the aim of reaching its consumers, and always advocating its image as a producer-retailer in favor of the well-being of its customers. . Sugar Detox In April 2016, Intermarché launched a campaign called Sucre Detox, in order to fight against the overconsumption of sugar, and the diseases it causes such as diabetes and obesity.
Thus, each pot of yogurt gradually contains less sugar, to accustom the palate of its consumers without losing their gluttony. A brilliant initiative that could very well be extended to other product lines. Ugly Vegetables After the fight against cardiovascular diseases, it is against food waste that Intermarché joins forces with its Les Légumes Moches campaign. The goal is to offer fruit and vegetables that do not meet the usual beauty criteria on the shelves, but at a lower price to avoid throwing them away.