Before demand planning, product managers need to think macroscopically about the entire product planning process, which is not only conducive to controlling the planning progress, but also microscopically improving the prototype details bulk sms service according to their own experience in the prototype planning stage. At the same time, product managers are also required to have a sense of work priorities and ensure that the work rhythm of individuals and product teams matches. After receiving a requirement, many product managers often do not think systematically from top to bottom in the specific prototype planning stage, but rather think of where to bulk sms service do it, resulting in a chaotic later functional structure and a lack of core demand scenarios. If the understanding of the requirements is not in place, it is necessary to rework in serious cases.
Many of the requirements list in requirements version planning are one-sentence requirements, and even the translation of the requirements side is bulk sms service not clear. If the product personnel get the requirements, they start prototyping without thinking, without thinking about why they do these things, or what if they don’t do them, and whether there are better alternatives for the requirements... It will lead to the blurring of the goals of requirements planning, and ultimately If the output cannot meet the pain points of the demand side, the value of its own output can be imagined. According to the recent work content and some personal thoughts in the specific product planning, I bulk sms service decided to conduct a more comprehensive review of the demand planning, and then sort out my own work process, and integrate some of my own ideas into each stage of the process. .
Product planning process The whole review starts with a picture, through which the entire process of product planning and the core ideas of each bulk sms service process stage are clarified: A general and complete product planning process should be divided into six stages - market research, demand project approval, business research, prototype planning, technology development, and test release. This does not include the stages of demand verification and data analysis after the planning is completed. In the above six stages, from the requirement project to the final test release period, there is basically a priority planning idea. 1. Demand project establishment Analyze and prioritize market bulk sms service research needs, combine strategic planning and own product positioning, to facilitate follow-up screening of high customer value and highly competitive needs for planning.