contents of the website or blog and the audiovisual scripts, so it is essential that they know how to write with ease. Audiovisual creation . They must be able to produce and edit video and audio content in a variety of formats, from podcasts to clipping path service short videos and live broadcasts. SEO . To make it easier for potential audiences to find brand content, it needs to be optimized for SEO. Social networks . To spread the content created by the brand and communicate with the user community. 4) CRM This team will be responsible for the management, maintenance and good health of the database , a fundamental asset for any brand.
Within this section we find several different areas of expertise: CRM Manager : provides a digital and omnichannel vision and is focused on retaining database users. CRM Specialist - focused on the implementation of processes and workflows within the CRM. Email marketing : specialized in the digital strategy of emails, through which we will communicate with the database. Copy : the expert in writing who is in charge of the copies of the emails (and the rest of the web). 5) Traffic attraction This area of ​​digital marketing focuses on paid actions to attract quality traffic to our company channels, such as:
Google Ads : paid campaigns in the Google search engine and its advertising platforms. Social Ads – Paid campaigns on social media advertising platforms, including Facebook, Instagram, LinkedIn, TikTok, etc. Native and programmatic advertising . Branded content – ​​Marketing content campaigns on third-party sites. Inbound marketing – Using the inbound methodology to attract potential customers to the company. 6) IT In this department we have the technical team that focuses on the back-end part of the web, the implementation of pixels and the connection of traffic channels and APIs.