contents of the website or blog and the audiovisual scripts, so it is essential that they know how to write with ease. Audiovisual creation . They must be able to produce and edit video and audio content in a variety of formats, from podcasts to clipping path service short videos and live broadcasts. SEO . To make it easier for potential audiences to find brand content, it needs to be optimized for SEO. Social networks . To spread the content created by the brand and communicate with the user community. 4) CRM This team will be responsible for the management, maintenance and good health of the database , a fundamental asset for any brand.
Within this section we find several different areas of expertise: CRM Manager : provides a digital and omnichannel vision and is focused on retaining database users. CRM Specialist - focused on the implementation of processes and workflows within the CRM. Email marketing : specialized in the digital strategy of emails, through which we will communicate with the database. Copy : the expert in writing who is in charge of the copies of the emails (and the rest of the web). 5) Traffic attraction This area of digital marketing focuses on paid actions to attract quality traffic to our company channels, such as:
Google Ads : paid campaigns in the Google search engine and its advertising platforms. Social Ads – Paid campaigns on social media advertising platforms, including Facebook, Instagram, LinkedIn, TikTok, etc. Native and programmatic advertising . Branded content – Marketing content campaigns on third-party sites. Inbound marketing – Using the inbound methodology to attract potential customers to the company. 6) IT In this department we have the technical team that focuses on the back-end part of the web, the implementation of pixels and the connection of traffic channels and APIs.